What we do. What you get.

Go-to-Market Optimization

  • Identify, evaluate and execute optimal avenues for revenue growth with the highest value customers and markets.

  • Assess and refine your brand strategy to differentiate in the market, and attract more high-value customers.

  • Create plans, processes and approaches to launch new products, re-engage stale audiences, and expand your channel mix.

Customer Lifecycle Management

  • Understand different personas and audiences, and implement the optimal method to reach them.

  • Analyze and plan the ideal customer journey and methods to engage along the buying continuum.

  • Analyze and develop media plans to influence key customers to engage with your brand.

Sales & Marketing Excellence

  • Develop processes and organizational structures to enable seamless cross-team collaboration, maximize team efficacy and optimize sales.

  • Structure your customer-facing teams to maximize opportunity and minimize Cost to Serve. Use data and analytics to identify value drivers and optimize customer experience across the customer-facing journey.

  • Define optimal channel strategy to maximize customer experience, and optimize cost to serve.

Conduit is a specialized business marketing advisory focused on optimizing the customer’s buying journey.

We’re a team of customer-centered fanatics with decades of experience. From developing brands that differentiate to sales programs that convert—we have a process to help you find a solution.